SEO stands for Search Engine Optimization. It is the process of improving a website to increase its visibility in organic (unpaid) search engine results. SEO helps websites attract relevant visitors from search engines like Google and Bing.
For example, if someone searches for “best digital marketing agency in Delhi,” SEO helps a relevant website appear in the search results. Unlike paid advertising, organic SEO does not require paying for every click. However, SEO requires time, effort, and a consistent strategy to achieve results.
How Does SEO Work?
Search engines use automated programs called crawlers to discover and understand web pages. SEO helps search engines access, understand, and evaluate website content.
SEO generally involves three main processes:
- Crawling: Search engines discover website pages through links and sitemaps.
- Indexing: Search engines analyze and store eligible pages in their index.
- Ranking: Search engines determine which relevant results to display for a user’s search.
Good SEO practices help search engines understand your website and help users find useful information.
